Posted On 26 Jul, 2018 by Vishal V
These two terms, Digital Marketing and Online Marketing are often found confusing. Many people claim them to be the same. But are they really? Let’s find out. To know the overall strategy of marketing, the difference between the two terms will help you a lot. You can categorize different types of marketing efforts and plan your strategy accordingly. Now, check out what these two terms actually mean.
Digital Marketing:
The whole term actually has quite a broad meaning. It helps you in utilizing different digital channels which are available so that you can complete the promotion of a product or service. You can even build a digital brand using the same process. As a successor of traditional marketing, digital marketing took the complete marketing process to new heights. It replaced the procedures of newspaper ads to PPC and Facebook campaigns. There are a lot of different channels which are included in the digital marketing like,
Online Marketing:
The online marketing can be called a subset of the digital marketing. Most of the components, which are used in the digital marketing fall under the boundary of online marketing. Now, we will find out what is the relationship of the digital marketing with various online marketing channels.
Other than this, there are some more channels which are part of both digital marketing and online marketing like Content Marketing, Mobile Marketing, Banner Advertising, etc. One thing we all must keep in mind that the Online marketing and the Digital Marketing are interconnected. Whenever we discuss about the digital marketing, we are always talking about the channels of online marketing along with SMS and WebTV.
So if you have any requirements related to Digital Marketing or Online Marketing, We at ValueDigital a Digital Marketing Consulting Agency in Navi Mumbai will be happy to assist you. Connect with us @ info@valuedigital.co.in.
Digital Marketing Strategies
Digital Marketing Strategies
Digital Marketing Strategies