Advantages of Digital Marketing over Traditional Marketing

Posted On 13 Oct, 2016 by Vishal V

Marketing techniques have been expanding in countries all over the world. This includes digital marketing to a great extent. Worldwide and local clients are acquired by business promoting tactics. A key factor for successful, continuous business is securing the involvement of international clients. Understanding this element made us realize that the accomplishment of customer loyalty revolved around the benefits of digital marketing over traditional marketing.

Pros of Digital Marketing

1. Social media networks enable relations and interaction with clients all over the world.
2. Statistical analysis is easily recorded for marketing diagnostics focused on monitoring profit driven techniques.
3. Money is saved by performing marketing tasks that traditional marketing would have hired agencies for in performing similar work.
4. Websites are a fantastic tool for showcasing quality content, brand development, personal connection, and product advertisement without geographical limitation.
5. Local and international audience feel in control as they are able to decide how they receive and review business content.
6. Digital marketing runs advertisement more effectively and with less amount of work.

Cons of Traditional Marketing

1. Traditional marketing offers viewers more of a sales pitch, or only provides information, rather than building relationships.
2. Advertisement costs are higher because of expensive marketing materials and hired expertise.
3. Statistics are more difficult to measure.
4. Interaction with international clients is more challenging because of lacking advertisement resources.
5. Businesses are at a disadvantage from loss of online social marketing.
6. Inconvenient techniques like phone calls and mailshots disinterest clients.

Take Away

Digital marketing  is an essential tool for keeping clients internationally and locally. I see it as water needed for plants. Without essential water, the plant does not grow. Digital marketing techniques support and enhance business growth. Digital marketing is the answer for worldwide business involvement!