PPC + SEO = The Perfect Match

Posted On 23 Nov, 2016 by Vishal V

The two major important components of digital marketing are Pay Per Click Advertising and Search Engine Optimization. For instant traffic on the website we require Pay Per Click whereas Search Engine Optimization is a non paid method of increasing visibility of your brand in the digital space. For Successful marketing strategies we need to combine both Pay Per Click and Search engine optimization to increase conversions. Consider the following essential steps that make a coordinated SEO and PPC strategy.

Brand Visibility:

The advantage of combining Search Engine Optimization and Pay Per Click is to increase visibility on Search Engine Results Page. After improved results in SERP the client can reduce PPC budget.  Therefore,the organic and paid search results will greatly increase traffic, and give the impression that you’re an established presence in a particular market.

Share Keyword Data

Running both SEO and PPC strategies gives us data to analyse which keyword has the highest conversion rate and later use this information to improve the overall marketing strategy of the brand.

Integrate E-Commerce Feeds into AdWords Results

Integrating E-commerce feed into Adword results is an excellent technique to generate sales and to understand the need of consumer. For Instance, When people search for “Buy Nike Shoes for men”, the brands which have used PPC technique there results are displayed on the Search Engine Result Page. These advertisements are linked to the products page which features product description along with reviews of the product. This is a great way to boost the sales of the brand as well as increases the online presence of the brand

Use Site Search Data to Find PPC Keywords

The main goal of PPC advertising is to figure out which keyword the customer is using to find the product/service. The site search on the website and analyzing the frequently used keyword helps in understanding the need and search habits of consumer.

Hence,SEO+PPC can be considered as a perfect match as when both these strategies are used together it results in increase in sales which results in greater return on investment and brand visibility. Both the strategies possess certain advantages and disadvantages which are essential which a SEO manager must take into consideration while promoting a brand on a digital platform.