Why SEO fails, and how you can succeed at it

Posted On 28 Nov, 2016 by Vishal V

Search Engine Optimization can be considered as a powerful tool in maintaining a brands digital strategy, but  success of SEO depends on how intelligently you work & get desired results. For a successful SEO strategy the following should be taken into consideration:

1. Not staying update on current trends

Most of the companies nowadays invest a huge amount of money in Search Engine Optimization. But unfortunately most of the SEO strategies are not successful as a majority of SEO’s still use outdated technologies despite having adequate knowledge of SEO. When it comes to SEO it is essential that professionals keep track on the current trends. A search engine optimization strategy that is lacking latest techniques will never succeed. For a successful SEO strategy it is essential that our strategies should be better then our competitors as when a business outsmarts its competitors it can be more successful then their competitors.

There are many risks associated with using outdated technology.  As a business owner, always hire a search engine optimization practitioner who is aware of the latest SEO trends.

2. Failure to notice the foremost objective

The role of an SEO team  is to fulfil the needs of the clients’ by creating a strategy that fulfils the objective of the brand. Therefore, implementing the right SEO strategy enables business to attain its goals. At times, SEO’s don’t think of implementing long term goals, rather they focus on obtaining short-term results like obtaining high rankings, and thus restricting themselves to the role of better optimizing the pages. A successful SEO strategy should be able to generate more revenue for the client and increase traffic for website.

3. Poor Ambition

Very often SEO’s just want to settle for average growth i.e to get ranked in the top results displayed on the search engine result page. They don’t want to utilize  Search Engine Optimization to the fullest, instead they just want to settle with  a few keywords. A well-built search engine optimization strategy should be able to dominate search for a longer period of time. Therefore, SEO professionals should be ambitious while implementing strategies for growth of company.

4. Failing to see the big picture

A SEO consultant should always understand clients need and educate them on how a good SEO strategy can help them achieve positive results. It is therefore, essential to meet business objectives. Sometimes it is important to remind ourselves that meeting business objective is what really matters and not obtaining high rankings. Therefore, it is essential that we generate more money for the client, generate an excellent customer base which results in increased sales and greater return on Investment.

Therefore, it is necessary that SEO is used efficiently and effectively for better results, as a successful SEO strategy is the key to increasing the presence of the brand on the digital space. A SEO manager also plays a very important role in improving the presence of the brand on the digital platform as improper use of key words, poor strategies and fulfilling short term strategies are some of the areas which the SEO team must take into consideration while preparing digital strategies.