Real Estate Brand Awareness AND Lead Generation Case Study

About Home Sarvam

A Real Estate Consultancy startup already launched in May 2017 as a extension to their Construction and building material suppliers.  With their focus now on marketing, developing, building of residential, commercial and industrial properties, dealing in land parcel in and around Navi Mumbai.  A company dealing with investment consultancy, leasing and sale of properties.

They were looking to take advantage of huge audience reach on social media platforms, increase brand awareness, engage with audience & get potential leads.

Solution

After reviewing their website and knowing their business objective we worked out a detailed plan for website optimization & social media marketing.

We optimized their website pages with relevant keywords. Including in Title tags, description.
Created their brand page on Facebook. Started sharing educative & engaging content thrice a week.
Identified their audience for their budget homes property, luxury properties & initiated lead generation campaigns.

Results

Social media activity commenced in June 2017.

Total Organic Audience Reach Per Day  – 334

Total Audience Reach from June 2017 – Oct 2017 – 45000 approx

Lead generation campaigns

We ran multiple lead generation campaigns for their different properties. The results were unexpectedly amazing.

For Karanjade Property (Budget Homes ) – Received 215 leads in 10 days @ cost of Rs. 11 per lead.
For Their project in Neral  – Received 37 leads in 2 weeks @ cost of Rs. 44 per lead.
For their Luxury Budget homes in Kharghar – Received 10 leads in 5 days @ cost of Rs.200 per lead.