Questions worth asking in the pitch
Ask how they would deprioritise a channel they are being paid to run. The answer tells you whether incentives are aligned with your outcomes or their scope.
- Which metric will you be judged on in month six?
- What happens to scope if a channel stops working?
- Who owns measurement — you or us?
- What does the first 90 days produce that we keep forever?
Ownership is the real deliverable
A partner leaves you with systems, documentation, and internal capability. An agency leaves you with a dependency.
