Paid media engineered to hit performance goals.
Every dollar of ad spend should work harder than the last. We plan, build, and optimize paid media programs across search, social, display, marketplaces, and streaming — engineered to hit performance goals, not just impressions. We don't chase channels for the sake of being everywhere. We put budget where your customers actually convert.
By the numbers
Revenue growth delivered for ZAGG with decreased ad spend
Clients trust us to manage paid media budgets globally
Award and performance honors across our programs
Countries of paid media execution and local market expertise
Where we put your budget to work
Media Strategy & Planning
Full-funnel planning that connects paid spend to business outcomes, not vanity metrics — built around your audience, your margins, and your goals.
Paid Search
Google and Microsoft Ads programs built on tROAS bidding, enhanced conversions, and Performance Max, balanced with hands-on control automation alone can't provide.
Paid Social
Meta, TikTok, LinkedIn, Pinterest, and Snap campaigns that pair sharp targeting with creative that actually stops the scroll.
Programmatic & Display
Precision-targeted display and video buys that extend reach efficiently, without wasting spend on audiences who were never going to convert.
Marketplaces
Amazon, Walmart, and retail media strategies that capture demand at the exact moment someone's ready to buy.
Streaming & Connected TV
Premium video placements that put your brand in front of audiences who've moved on from linear TV — measured with the same rigor as digital.
Paid media that's engineered for performance
We treat every channel as part of one connected system — audience data, creative, and bidding strategy working together instead of in silos.
Strategy
We start with your business goals and margins, then reverse-engineer the media mix.
Execution
We build and launch campaigns with platform-native best practices and proprietary optimizations layered on top.
Optimization
We test relentlessly — creative, audiences, bids, placements — and reallocate budget toward what's actually working.
What working together actually looks like
Full-Funnel Media Planning
Paid media isn't one channel — it's a system. We map upper, mid, and lower-funnel tactics to your customer journey so every platform plays a distinct role instead of competing for the same conversion.
Bidding & Automation, Managed by Humans
Automated bidding is powerful, but it's not a strategy on its own. We combine tROAS, Performance Max, and enhanced conversions with manual oversight to keep spend efficient and protect underperforming segments automation tends to miss.
Creative Testing at Scale
The best media plan can't fix weak creative. We continuously test ad variations, formats, and messaging to find what actually drives performance — then scale it fast.
Cross-Channel Attribution
Paid media rarely converts in a single click. We build measurement frameworks that show how search, social, and display work together across the full path to purchase.
Marketplace & Retail Media
As more purchase journeys start and end on Amazon and retail sites, we build dedicated marketplace strategies to capture that high-intent demand.
Questions about Paid Media
How do you decide which paid channels are right for our business?
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We start with where your audience already spends time and money, cross-reference it against your margins and sales cycle, then build a media mix designed around measurable outcomes — not channel trends.
Can you manage paid media alongside our existing in-house team?
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Yes. We regularly work as an extension of internal marketing teams, filling capability gaps, managing specific channels, or running the full program depending on what you need.
How do you protect performance when platforms change their algorithms?
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We diversify testing across creative, audiences, and bidding strategies so no single campaign is dependent on one algorithmic behavior. When platforms shift, we adjust fast because we're never relying on just one lever.
What's the minimum budget you work with?
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It varies by channel and goal, but we structure engagements across a range of monthly investment levels — from growing brands to enterprise budgets — and will tell you honestly if your budget isn't yet ready for a given channel.
The rest of the growth system
Ready to make paid media a growth lever?
Book a 30-minute strategy call. We'll pressure-test your current program and show you where the biggest defensible wins are hiding.