The client and the brief
Our client builds websites, software and mobile apps, and is based in Kolkata. They were looking for SEO services to increase organic traffic. The contract was initially for six months.
What we did
Work started in July 2017 and we were given full control of the website. All content developed by their team was proofread, strategised and optimised by us. Due to technical issues the revamped website launched in September, so the actual SEO work began in October 2017.
We optimised the site with a mix of long-tail and local keywords, followed Google's best practices, shaped their blogging programme and ran content marketing.
Results
A 640% increase in organic traffic between October 2017 and February 2018.
Conclusion
Relevance and consistency in content creation and marketing, backed with patience, is what gets you there. There is still work to do, but these numbers prove that SEO is not dead and that organic traffic matters.
